Don’t Eat the Bruises: How to Foil Their Plans to Spoil Your Case

Every trial lawyer knows the setup: the case is sound, and the other side would love the jury to stare at a bruise. In Don’t Eat the Bruises: How to Foil Their Plans to Spoil Your Case, Morgan & Morgan senior trial counsel Keith Mitnik takes on jury bias and how trial attorneys can cope with it and use it to their advantage.

The title comes from Mitnik’s theory of “bruising”: steering attention away from sound arguments by fixating on minor issues. The book opens with advice on building a strong opening argument, then works through manipulating jury bias, which he calls the nastiest bruise of all.

Published by Trial Guides, it’s written by one of our own for the people who try the cases. It belongs on the shelf next to the legal pads, the coffee, and the verdict you’re about to win.

Details:

• By Keith Mitnik, senior trial counsel at Morgan & Morgan — trial lessons from inside the firm
• A focus on jury bias — how to cope with it and use it to your advantage
• The “bruising” theory — how attention gets pulled from sound arguments toward minor issues
• Opening argument advice — where a strong case begins
• Published by Trial Guides — a trial advocacy publisher